Top 30+ Best CRM Software for Your Company
February 10, 2022
Startups and freelancers may find their company too small and young to start with a CRM system (customer relationship management) right away. Not correct! A good idea and a successful company involves its potential customers early on – and also manages them professionally. Good CRM systems for you in the 2025 test.
It is necessary to organize emails, to manage appointments, orders and invoices or simply to provide systematic customer support. This is simplified by CRM systems. We have tested more than 30 of the most well-known CRM tools for you and listed features, special features and prices. With our update, we also took a look at where the CRM providers host your data – here is our current CRM overview for 2025.
Zoho is a complete, mobile office suite, even more comprehensive than Google Docs. Also on board is a very advanced, collaboration-friendly CRM system with comprehensive functions. The industry leader has been around for a while, with more than 50 applications in almost every major business category, including sales, marketing, customer support, accounting software and back-office, and a range of productivity and collaboration tools, Zoho Corporation is one of the world’s software companies with the largest solution portfolio.
Zoho respects user privacy and does not have an advertising revenue model in any part of its business, including its free products.
Data is stored in the cloud (on Zoho servers), connects seamlessly with all other parts of the suite, export function available
Salesforce is the top dog in the CRM systems on the market, which has also received numerous awards. Awarded by Forbes (three years in a row) as the most innovative company, “Leader in Sales Force Automation” award, market leader in CRM Magazine for both medium-sized and large companies. Our verdict unreservedly agrees with the many awards. Despite the wide range of functions, the system is very user-friendly, very adaptable and very efficient to operate. Salesforce provides an overview of all sales activities at all times, and sales opportunities are also clearly visible. Good collaboration functions, individual program parts are well and efficiently linked. Our absolute favourite, which leaves nothing to be desired. Get in touch with Best Salesforce Development Company now and develop your own CRM.
Very successful interactive demo with your own account, guided tours (also very successful, practical presentation based on a live example), 30-day free test. Pay-as-you-go (you only pay for what is actually used), as well as user-based billing from 70 euros per user and month.
Essentials $25/month, Lightning Professionals $75/month, Enterprise $150/month, and Lightning Unlimited $300/month
HubSpot’s CRM platform includes all the tools and integrations teams need. And provides organization for marketing, sales and customer service activities, content management or the automation of business processes. The young company, founded by two MIT students in the USA, has its German headquarters in Berlin and scores with its “inbound methodology”.
For sales teams, Hubspot offers reporting dashboards, deal tracking, sales pipeline management, contact management, integration with Gmail & Outlook, appointment scheduling, email templates, tracking and notifications, lead management, appointment scheduling, call recording and Mobile CRM App for iOS & Android.
Included free for marketing teams are Lead Generation Forms & Popups, Ads & Behavioral Targeting, Live Chat & Chatbot Software, Landing Pages, Email Marketing, Prospect Website Behavior, Reports Dashboards and management of contact information.
And when using Hubspot in customer service, there are tickets, conversations inbox, live chat & chatbots, team emails, email templates, closed ticket reports, waiting time & response time reports, contact management, company data and website activity your contacts.
With HubSpot data sync, users can create a one-way or two-way data exchange between HubSpot and other apps. There are currently more than 875 HubSpot integrations. The HubSpot App Marketplace makes it easy to find, evaluate, and install app integrations for HubSpot. This allows users to enter their data faster and more effectively and improve their customer experience.
There is a 14-day trial for Marketing Hub, which is integrated with the HubSpot CRM. (No commitment, no credit card required). The HubSpot CRM in its basic functions is free.
HubSpot’s core CRM features are free to use. With up to 1,000,000 contacts and no limit on user count or customer data, HubSpot’s CRM functionality is 100{b2e062dacaa682ac06b65f50eda167b816e329330e76ab97664011f321ee08e4} free and has no expiration date. Advanced CRM functionality is available as part of Premium Sales Hub products.
Starter from €41/month, Professional from €414/month, Enterprise from €1,104/month
Pepper Cloud makes its place as one of the best sales CRM software solutions, specifically designed to cater to the needs of small and medium-sized enterprises (SMEs). This comprehensive CRM streamlines sales processes, optimises opportunity management, automates sales and marketing tasks, enhances workflow efficiency, facilitates lead generation, and empowers seamless contact and account management.
Pepper Cloud’s intuitive interface prioritises user-friendliness, ensuring effortless navigation and maximising the utilisation of its powerful features.
zendesk took over the earlier CRM Base and is developing it further. The CRM is primarily aimed at sales. The online-based CRM software is simple but functional and very intuitive and quick to use. Clear and very clear design throughout the application
many apps can be integrated directly into the CRM
Clientcube is a web-based software solution for sales planning in small and medium-sized businesses. The tool, specially developed for field staff, simplifies the planning of customer visits and offers optimal appointment preparation (open tasks, numbers/data/facts about the customer). Clientcube can be used on all end devices (PC, laptop, tablet, smartphone) with internet access and a standard browser. Particularly noteworthy is the easy handling and practical application.
The data is imported manually via the CSV interface in the tool and automatically via the HTTPS protocol. Clientcube can be used on all end devices (PC, laptop, tablet, smartphone) with internet access and a standard browser.
A trial version can be viewed for free. Simply fill out our contact form and we will send you a link to a free, fully functional demo version.
Individually negotiable pricing if more than 10 users are needed.
Well suited and designed for smaller companies, low complexity, focus on essential functions. Centralstation CRM is less analytically oriented, but designed for practical work with the customer history in particular. What is particularly remarkable is the customer service, which is rated “very good” by most customers.
Customer data and sales measures can be organized, structured and managed wonderfully and efficiently in AkquiseManager. In addition, the flexible and comprehensive tool also makes it extremely easy to acquire new customers and orders, regardless of the industry. Several data are displayed in one window and can be edited clearly and practically together. The CRM system is primarily designed for founders, startups and small businesses and offers various packages at attractive prices.
One of the most recognizable names in the business. High range of functions and high automation options for both marketing and sales. It is less complex to operate than many other comprehensive solutions in the industry. SugarCRM is also easily scalable, but is aimed more at users with very high requirements.
A solution with a focus primarily on Social CRM. Sales force automation and social CRM are offered for small and medium-sized companies. However, the solution is too small for larger companies. The solutions are smart and highly automated, Nimble is certainly an independent development, but it offers interesting approaches.
Runs on Windows and Mac systems, as well as in web browsers, Gmail and Outlook; works with Hootsuite, Facebook, Twitter, Instagram, Angellist, Google+, Crunchbase and also Salesforce, Foursquare and Swarm, among others.
Pipedrive is first and foremost a sales pipeline tool. It relies on a predominantly visual representation, which is quite good for clarity. The range of functions is kept rather simple, but operation is very easy and it hardly takes any setup time. The interface is reminiscent of a Kanban board. With a fairly simple reporting system, you can keep an eye not only on sales but also on sales forecasts.
Streak is a small but interesting extension for Gmail. Customer data can be processed and managed directly within Gmail. Easy to use and adapt – but of course only better contact management with a little more clarity.
Extension for Gmail (in Google Chrome), summarize all conversations with one person, integrated MailSnippets, store comprehensive customer data about the contact
not specified
free version, 15 to 129 euros / month
Insightly also sees itself as a small business solution. In addition to good customer and lead management and contact management, project management and many social media functionalities are also integrated. A good and quite comprehensive solution, which is nevertheless limited to easy-to-use and clear useful functions.
iOS and Android version, full social media integration
Integration with Dropbox, Evernote, email, GoogleApps, MailChimp, Outlook, Office 365 QuickBooks, Zapier and others
Podio claims not to be as “dull” and complicated as other CRM applications. Essentially, the functionality is limited to sales and leads management, together with some collaboration functions. A simple task and project management round off the functionality. The interfaces are very clear and offer a good overview.
Like many small solutions, a combination of everything that can be used. The pure CRM functionality is not that specific and not very analytical, but the most important functions are there. Some automations can also be made. All in all a large business suite is small.
runs on Mac/iPhone, numerous integrations, API
Also a relatively well-known name among CRM software. VTiger is modular, open source and web based. It contains very professional functions such as integrated cases management (enter business cases individually), inventory (manage products, services and payments) and numerous additional modules. There is a Sales Edition, a Help Desk Edition, and an All-in-One Ultimate Edition.
Numerous functions, divided into different areas (sales/helpdesk/all-in-one and inventory), additional kickstart program for a quick start, users, roles, workflow design
diverse
Espo is a simple, very clear solution that is completely web-based. Espo’s speed is impressive, and it’s open source. Espo can be used locally or as a cloud service. EspoCRM is very scalable, adjustments can also be made without programming. In addition to document management and email, simple social CRM functions and optional inventory management and numerous reports are also available.
numerous extensions, cases management, workflow management, VoIP INtegration possible, tasks, calendar and opportunities.
diverse
PipelineDeals is a solution primarily focused on sales pipelines. There is also contact and lead management and functions to manage a sales team. Some automation features are also included. Good clarity, well thought-out functions (if only the most necessary ones) and relatively user-friendly.
Next action function, activity monitoring
Integration of Google Apps, Outlook, MailChimp, Excel, QuickBooks and others
free 14-day trial
SproutSocial is pure social media management software. It is aimed at anyone who is looking for a tool for social media marketing. The solution is also suitable for agencies that want to offer this service to their customers. In addition, there are comprehensive analysis functions for your own social media activities and the resulting successes.
Zendesk, UserVoice but also Salesforce integration
Infusionsoft sells itself as a CRM software for small businesses. In fact, it’s more of a sales automation with auto-follow-ups and opportunity management. There is also a calendar and task management. Infusionsoft offers above all the basics for sales work.
Gmail-Sync und Outlook-Sync, GrowSocial als Addon
The system from Germany offers a secure cloud CRM advertises with comprehensive functionality – cannot really go into detail about the functions. Without registering for a test, you don’t learn too much. However, you first have to request it, stating all your personal data. You have to be an entrepreneur within the meaning of Section 14 of the German Civil Code.
AddOns and extensions, getting started
not specified
CAS PIA is a web-based CRM system for smaller companies, startups or freelancers, but with high functionality and many extras. Included are not only customer management functions, but also groupware functionalities, email integration and telephony connection, campaign management and project management. Everything is quite clear and also with a pleasing, pleasant design.
geographic distribution of customers, mobile apps
Outlook Integration, Office-Integration
Apollo sees itself as simple project and task management in connection with a contact management function. The functionality is very low and just covers the basic requirements. In some cases, however, this may be exactly what is desired. However, there is also a fair amount of freeware tools on the market for this.
none
Import via vcard or csv
Capsule is a beautifully designed solution that provides basic contact management and sales management functionalities.
Mobile Version, Cases-Management, AddOns und Extras
Google Apps, FreshBooks, MailChimp and a few others such as ActiveCampaign
VTC offers a CRM software either for its own server or in the cloud (on German servers). It offers quite broad functions for sales, marketing and support, such as opportunity management, contact management and also an option for managing offers and service contracts. The analysis functions can also be used to specifically examine sales trends or create marketing analyses, and you can also have predictions made.
Office-Plugins, WebFormulare, Rechtemanagement, Workflow-Management, Mobile Version, Corporate-Identity Integration, Case Management, Widgets
not specified
weclapp is a CRM and ERP solution for small and medium-sized companies. The CRM part of the software offers the basic functions for contact and lead management, as well as campaign management. There is also a calendar and task management.
Role management, form designer, regional management, sales pipeline, audit-proof archiving of documents, group chat, free online seminars.
z.B. MailChimp, Magento, API vorhanden, Office und Outlook-Sync, Exchange
Microsoft also offers a CRM software. However, Microsoft is persistently silent about the exact functions and the retail price. However, the possibility of using the CRM system together with other programs from Microsoft for sales and business as a complete suite is certainly interesting.
comes from Microsoft, can be used and integrated with other programs (Microsoft Sales, etc.).
not specified
Scopevisio CRM is cloud-based software within a complete business suite that provides basic functionality in sales and marketing, contact management, and task and activity management. Remarkable: German provider who also stores on German servers.
Mobile application CRM2GO
Various export and import formats and data source connections, for other parts of the suite also Creditreform, MS Office, DATEV
Superoffice is also a German provider. The software promises to offer everything completely – the most important functions for sales, marketing and contact management as well as support are actually available.
Office and email integration, Outlook and Exchange, Google Calendar
SmartCRM is a solution that is primarily aimed at industry and trade. The software has a modular structure and can therefore be easily adapted. The entire package offers a very comprehensive range of functions that build on each other and on the SmartCRM basis and interlock seamlessly.
Comprehensive solution for all purposes, customizable modules, analysis functions, numerous interfaces
Interfaces to numerous business suites and ERP systems and DMS (Document Management) systems, to inxmail and Office, training courses, system planning
an online live demo can be arranged
The philosophy behind 1CRM is that everyone deserves a holistic system – regardless of whether it is a startup or an established medium-sized company. That’s why the free Startup Edition already contains all the features of the Professional Edition. The CRM system has a modular structure so that the functionality and the user interface can be adapted to suit your own taste. 1CRM offers customer management, an invoicing program, opportunity management for sales, campaign management for marketing, as well as support and comprehensive analysis options. Another advantage of 1CRM is the flexible hosting: The system can be installed on your own server or used in the certified Stuttgart cloud.
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infra-struktur” is an online-based business and CRM software especially for small and medium-sized companies with 1 – 100 users. The software automatically collects all information and business data from all channels such as B. e-mail, telephone, faxes, appointments, documents, etc. and links them to customer master data or projects. The resulting digital customer or project files with chronological contact histories are the ideal basis for your office management, sales CRM or marketing. Thanks to cloud technology, the information is available to you at any time and from anywhere via an internet browser. In this way you can network yourself, your employees and branches perfectly.
For various solutions – such as e.g. B. LEXWARE®, SAP®, Microsoft Outlook®, Microsoft Dynamics Navision®, SAGE®, infor®, orgaMAX®, SoftENGINE®, easybill® or DATEV® – we have a wide range of interfaces. These offer you the possibility of pure data import into infrastructure, various export options through to bidirectional comparison of your data stocks, e.g. B. Not having to maintain address data twice.
combits CRM software is a clear and flexible all-rounder that is used by companies of all industries and sizes. Regardless of the number of customers and the amount of data, customer-related processes are designed efficiently. The supplied solution already fully covers many standard processes. combit CRM can be used on the go and is very flexible: user interfaces and database structures can be individually adapted.
Update 2025: Highrise is closing, no new accounts can be created. However, anyone who already has an account can continue to use the CRM. Until the end of the Internet, as the provider promises.
Highrise is primarily aimed at small companies and has a rather limited range of functions compared to the large solutions. But the essentials are on board, the overview and the usability are successful. An integrated task management also makes – simply designed – workflows quite easy to manage.